Jun 16, 2025
Zur Coffee - Our Story
ZUR was born from a deep love for coffee and a heart full of dreams. We are a proud women-empowered business driven by passion, purpose, and the belief that every cup tells a story. ZUR COFFEE is a place where every moment is meant to be savored.
Latin America has its own way of living. In the center lies its heart, Ecuador, where the land breathes slowly, turtles move without hurry… and coffee is grown with soul.
We carry that rhythm in every detail. The soft blue in our logo whispers of a calm early morning, while the warm ochre is the embrace of fertile earth—the same earth that gives life to every single coffee bean.
And the Galapagos turtle? It’s not there by chance. It’s our symbol. A gentle reminder that moving slowly isn’t falling behind.
Good things take time; They don’t rush—but always arrive.
Just like our coffee, which is profound, honest, and unforgettable. We believe that coffee is more than a beverage—it’s a memory in the making. With one breath of its aroma, you’re transported back to treasured moments: your grandmother’s kitchen, laughing with an old friend, or watching the sunrise on a quiet morning.
At ZUR we aim to share a little magic in every cup. In each sip of ZUR, you’ll find a story steeped in love - a journey from our land to your hands.
We are dedicated to serving you with care, with attention, and respect for your moment.
ZUR is more than just coffee. ZUR is a love letter celebrating simple joys of life. Our coffee represents a passionate journey from Latin America to your cup.